Hampermania
It’s official: Hampermania has started.
I go to the supermarket and all I see are hampers. Big ones that cost a fortune or simple ones with all the products you never wanted to buy, all nicely stacked together, out of reach, beneath a plastic wrapping. I open my postbox and again, all I find is pamphlets of hampers. I move around Victoria and discover that hamper shops have sprouted all over town.
Hampers are everywhere.
So, what’s about the hamper that is so fascinating?
I gave the matter a little thought and noticed that most hampers are characterised by the same four elements: basket, straw, groceries and plastic wrapping.
Logic says that one of these four elements must be the catalysing factor.
Is it the Baby-Jesus cradle that contains all products? No, I can really do without that. In fact, I still don’t know what to do with the one I received last year.
Is it the groceries? Not even, they are the same ones I see everyday in the supermarket. Nothing more and nothing less.
Maybe it’s the straw beneath the products? Naa, definitely no.
So, what makes a hamper so much more appealing than a plastic bag full of groceries?
Let’s be fair, if someone presented himself to your house with a yellow, plastic bag full of groceries and told you that it’s your Xmas present, you probably would strike him off your list of friends.
There is only one possible answer: it must be the wrapping.
The wrapping?? But that’s the first thing we throw away?
Damn, had I known it before I would have wrapped myself in transparent foil for my last passport picture.
